More About Me

And The ICF

A little About Me...

There are a many ways we can describe ourselves and I think the order in which we do so is interesting. I'm a husband, father of two girls, and a dog person. I enjoy woodworking and playing golf. I'm also a retired Air Force officer and Special Operations pilot. I currently fly for FedEx as a 757 First Officer.

In the first decade of my military career, I only wanted to fly airplanes. I turned down opportunities that would put me behind a desk a couple of times to ensure I would continue flying. This lasted until a commander convinced me of other opportunities and to make a long story short I soon moved to a fulfilling staff position, commanded a squadron, and ultimately served as a Deputy Commander in a unique Special Operations unit.

While I don't often lead off with my past, it certainly informs who I am- motivation, values, beliefs, and thought processes. My previous professional life had a high level of job satisfaction I knew would be difficult to replace. However, my job comes with a lot of time and space available to pursue other interests. Prior to my Air Force retirement, I was fortunate to get paired with an executive coach through the Commit Foundation and during those sessions, it became very apparent coaching might be a good fit for me in the future. So here I am, an ever-aspiring coach with a strong desire to help people achieve their potential.

What is the ICF?

The International Coaching Federation (ICF) is the leading global organization for coaches and coaching. ICF is dedicated to advancing the coaching profession by setting high standards, providing independent certification and building a worldwide network of trained coaching professionals. These standards are maintained by written tests as well as coaching evaluations to attain various certifications.

Find more information here.

Privacy Policy

Privacy Policy for Elevate The Journey LinkedIn Ads

Last Updated: May 26, 2025

Elevate The Journey, LLC respects your privacy and is committed to protecting your personal data. This Privacy Policy outlines how we collect, use,1 and protect information when you engage with2 our advertisements on the LinkedIn platform.

1. Information We Collect

When you interact with our LinkedIn advertisements, we may collect the following types of information:3

Information you provide directly:
- Lead Generation Forms: If you complete a Lead Generation Form within a LinkedIn ad, we may collect personal information such as your name, email address, phone number, company name, job title, and other details you choose to provide.
- Direct Inquiries: If you message us directly through a LinkedIn ad or platform, we will collect the content of your message and any personal information you share.
Information we receive from LinkedIn:
- Engagement Data: We receive aggregated and anonymized data from LinkedIn regarding how users interact with our ads, such as ad views, clicks, impressions, and engagement rates. This data does not identify individual users.
- LinkedIn Profile Information (Limited): Depending on your LinkedIn privacy settings, LinkedIn may provide us with limited, aggregated insights about the professional demographics of users who interact with our ads (e.g., job title, industry, company size). We do not receive your full LinkedIn profile data unless you explicitly provide it through a Lead Generation Form or direct interaction.
- Matched Audiences Data: If we use LinkedIn's "Matched Audiences" feature, we may upload hashed (anonymized) lists of our existing customers or contacts (e.g., email addresses) to LinkedIn. LinkedIn then matches these hashed identifiers with its members' hashed identifiers to create a custom audience for our ads. We do not receive identifiable LinkedIn profile information from this process.

2. How We Use Your Information

We use the information collected from our LinkedIn ads for the following purposes:

To respond to your inquiries: If you submit a Lead Generation Form or send us a direct message, we will use your contact information to follow up on your inquiry, provide information about our products or services, and address your specific requests.
To improve our advertising effectiveness: We analyze engagement data and aggregated insights from LinkedIn to understand which ads are most effective, optimize our campaigns, and tailor future ad content to better suit the interests of our target audience.
To personalize your experience: We may use the information collected to show you more relevant ads on LinkedIn, based on your interactions with our previous ads and the professional demographic insights provided by LinkedIn.
For marketing and communication: With your consent (where required), we may use the information you provide through Lead Generation Forms to send you relevant marketing communications about our products, services, offers, and news. You can opt out of these communications at any time.
For lead generation and sales outreach: Information collected through Lead Generation Forms is used to identify and nurture potential business leads and for sales outreach.
To comply with legal obligations: We may use your information as necessary to comply with applicable laws, regulations, and legal processes.4

3. Data Sharing and Third Parties

We do not sell your personal information.
LinkedIn: We share certain data with LinkedIn as an advertising platform provider for the purposes described in this policy, including the delivery of ads, reporting, and audience targeting. LinkedIn's own Privacy Policy governs how LinkedIn handles your data on its platform.
Service Providers: We may share your data with trusted third-party service providers who assist us with our marketing, CRM (Customer Relationship Management), and sales activities. These providers are contractually obligated to protect your data and use it only for the purposes for which we disclose5 it to them. Examples include CRM platforms for managing leads and email marketing platforms for sending communications.
Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities6 (e.g., a court order or government agency).
Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information7 may be transferred as part of that transaction.

4. Your Choices and Rights

You have certain rights regarding your personal8 data. These may include:

Opting out of marketing communications: You can opt out of receiving marketing emails from us at any time by following the unsubscribe9 link provided in our emails or by contacting us directly.
Managing LinkedIn ad preferences: You can control how LinkedIn uses your data for personalized ads directly through your LinkedIn account settings. This allows you to adjust your advertising preferences, hide specific sponsored content, and manage the data LinkedIn collects and uses for ad targeting.
Accessing or requesting deletion of your data: You may have the right to request access to the personal data we hold about you or request its deletion. Please contact us using the details below to exercise these rights.
Withdrawal of consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time.10

5. Data Security

We implement appropriate technical and organizational measures to protect your information from unauthorized access, loss, misuse, or alteration.11 We regularly review our security procedures to ensure the ongoing protection of your data.

6. Data Retention

We retain personal data collected through LinkedIn ads for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting12 requirements. This typically means we will retain lead data for [Specify your typical retention period, e.g., 3-5 years, or until you request deletion] unless a longer retention period is required or permitted by law. Aggregated and anonymized data used for analytical purposes may be retained for longer periods.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting the updated policy on our website or through other appropriate communication channels.13 We encourage you to review this policy periodically.

8. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your14 data in relation to our LinkedIn ads, please contact us at:

Elevate The Journey, LLC

chadlassere@elevatethejourney.net

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